Yes. Customers speak naturally, just like in a real interview, and the AI listens, asks follow-ups, and digs deeper. In many cases, people are even more direct with AI, which leads to higher-quality data.

During setup, you define your purpose, needs, and goals. Prelaunch AI then suggests key topics and, drawing on thousands of past interviews, guides the conversation while subtly digging deeper.

Surveys are static and can’t capture emotions, excitement, or frustrations. AI interviews are dynamic, probing further, clarifying answers, and reducing bias. You don’t just get better responses, you uncover the emotional “why” behind customer behavior.

You get structured insights, transcripts, and highlights instantly, ready for your team to act on. Plus, you can chat with our AI Analytics, ask questions, generate charts, and explore deeper insights in real time.

It’s optional. You can choose to send an Amazon gift card, give a discount on their next purchase, or simply invite them without any reward.

As many as your plan allows. Prelaunch AI scales instantly, so you can run dozens, or even hundreds of interviews in parallel.