All-in-One Platform to Launch Iconic Products.
Reliable Customer InsightsYou Can Trust
Tap into powerful customer insights gathered through AI-driven analysis of surveys, in-depth interviews, focus groups, and more.
Trusted by industry leaders +1000 Brands
Uncover Valuable Customer Insights
See What Your Ready-to-Buy Customers Think
Never doubt the reliability of gathered insights thanks to our 2 step customer validation process:
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Sturdiness and well-built design
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Versatility and compatibility with various vehicle types
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Ease of use and assembly
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High quality and durability
Detailed Surveys
Discover who your real customers are with detailed surveys powered by purchase intent.
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Explore honest customer reviews, avoiding biased panel chatter
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Gain extensive insights with both summarized group responses and individual feedback
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Adapt swiftly to real-time feedback between concepts
Real Customer Clusters
Establish accurately formulated customer clusters derived from real customer data, not idealized marketing constructs.
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Leverage actionable personas for targeted advertising
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Utilize real and actionable data to develop keen customer understanding
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Immediate implementation for impactful marketing results
In-depth Interviews & Focus Groups
Step beyond surface level insights with in-depth online interviews and focus groups.
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Conduct follow-up surveys and organize online calls effortlessly
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Glean key insights with AI-powered data summarization
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Opt for a self-led approach or let our platform do the work for you
How it Works
Engaging Real Customers
We bring actual customers interested in your product to your prelaunch page.
Confirming Purchase Intent
A tiny deposit from these customers endorses their genuine buying intent.
Analyzing Non-reservations
Non-reserving visitors also provide feedback to understand potential barriers to your growth.
Prelaunch AI Analysis
Our AI clusters feedback, uncovers patterns and highlights exceptions for easy interpretation.
Creating Real Customer Profiles
Once enough data accumulates, Prelaunch AI crafts detailed customer profiles for further strategies.
Advanced Follow-up Opportunities
You can interview or survey these groups further to understand their preferences and behavior.
Indispensable Advantages
Ready to experience these unique benefits first-hand?
Eliminate Survey Fraud
Get insights from your potential customers, weed out fraud and be left with genuinely deep and authentic results.
Revolutionary AI Assistance
Our sophisticated AI handles large volumes of data, highlighting key aspects for instant attention.e.
Fine-Tune Your Focus
Delve into high-level overviews or granular details with real customer personas and individual responses.
Enhanced Customer Understanding
Gain deep insights into customer demographics and behaviors for more targeted and effective marketing strategies.
Improved Product Development
Use detailed feedback to refine your product features, meeting customer needs and preferences more accurately.
See What Insights Brands Found on Prelaunch.com
How Agwa validated their home gardening solution based on bullet-proof insights from ready-to-buy customers
With Prelaunch, Agwa discovered that
- People preferred the larger version that could grow a greater diversity of greens
- The product could be improved by adding an automated system for watering and lighting
- Customers value the product most for freshness, flavor and pods delivery
- A major customer segment loves to fish
Prelaunch Essentials in One Place
Concept Validation
Test your product idea with Prelaunch's Concept Testing Tool and confirm its market appeal.
Price Testing
Use Prelaunch's price tester to effortlessly find the optimal price for your product.
In-Depth Interviews
Gather valuable insights through interviews and interactive focus groups.
Customer Personas
Understand exactly who your customers are with AI-generated customer profiles.
Have questions? We have answers
There are many ways your product development process can benefit from Customer Insights on Prelaunch. The insights you get are from buyers who have already shown their interest in your product and have even reserved it. Thus, their feedback tends to be more in-depth and detailed, giving you valuable input for improving your product.
Among the insights you gain are needs, product characteristics, and motivations for buying. Importantly, the insights include feedback from customers who initially had interest but decided not to buy. This feedback can indicate what discouraged them and how you might convert them into buyers.
Yes, you can see insights from the audience that didn't reserve the product. The insights from this group are collected under the Objections tab. Here, Prelaunch collects and presents insights from users who initially showed interest in your product but ultimately decided not to buy it. The reasons for their decision might be due to price, inadequate information, or other factors, which are all neatly clustered for you to see. These insights can help you understand what changes might convert these potential customers into actual buyers.
Absolutely! The Customer Profile tab gives you a detailed breakdown of your audience's demographic and psychographic information. This includes details such as age, gender, occupation, monthly income, and whether they are influencers in their networks. It also provides a perspective on whether they are early adopters or part of the early or late majority. This data can help you understand the potential scalability and mass appeal of your product.
Prelaunch.com's Customer Insights is built on real purchase intent. Our platform doesn't just collect random data; it captures responses from actual customers who have shown genuine interest in your product. This makes our insights far more reliable and actionable compared to traditional survey tools.
No need to worry—Prelaunch AI streamlines the process by summarizing data in real-time, highlighting key insights, trends, and patterns, so you can focus on what matters most without sifting through endless responses.
Prelaunch simplifies follow-ups with customer segments, enabling effortless engagement through segment-specific surveys, interviews, and easy online call scheduling, while AI provides concise summaries and key insights.