All-in-One Platform to Launch Iconic Products.
A Peek Inside the Mindof Your Future Customers
Our In-depth Interviews take your product development to the next level with rich, qualitative feedback from real customers.
Trusted by industry leaders +1000 Brands
Gather Insights That Matter
Engage with Committed Buyers
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Interview potential customers who have already shown purchase intent
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Take a deep dive into customers’ motivations
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Understand the "why" behind customer decisions
Sort Through Complex Feedback Quickly
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Extract key insights in seconds with our powerful AI insight finder
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Identify patterns and exceptions effortlessly
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Focus on actionable feedback without drowning in data
How We Create Your Customer Personas
Select Interviewees
Choose from a pool of potential customers who've shown interest in your product based on their interests, needs, use cases, demographics and more.
Conduct Interviews
Our platform makes it easy to schedule and host interviews online or let our expert interviewers gather insights for you.
Analyze Quickly with AI
Our AI processes help you sift through interview transcripts, extracting key insights and patterns.
Identify Your Next Move
Get a clear list of suggested next steps based on interview insights, including how to change, tweak or add to your product.
Strategic Insights for Informed Business Decisions
Ready to experience these unique benefits first-hand?
Understand Your Customers
Gain insights into how customers plan to use your product, what they love, and what they'd improve.
Get Insights in Seconds
Our AI handles hours of interview data, presenting you with clear, actionable summaries.
Gather Detailed Feedback
Receive specific suggestions for product enhancements directly from your most interested potential customers.
Segment Your Customers
Use detailed segment profiles to create highly targeted marketing campaigns.
Improve Your Product
Implement a cycle of feedback and refinement to perfect your product before launch.
Prelaunch Essentials in One Place
Concept Validation
Test your product idea with Prelaunch's Concept Testing Tool and confirm its market appeal.
Price Testing
Use Prelaunch's price tester to effortlessly find the optimal price for your product.
Customer insights
Gain validated insights immediately after each reservation for better decision-making.
Customer Personas
Understand exactly who your customers are with AI-generated customer profiles.
Have questions? We have answers
Our In-depth Interviews focus on individuals who have already shown purchase intent, ensuring more relevant and actionable feedback. Plus, our AI-powered analysis provides you with clear, segmented insights and action items.
Our advanced AI processes interview transcripts to identify key themes, segment customers, and generate actionable insights. It provides summaries of who confirmed, attended, and participated in interviews, along with detailed segment profiles and suggested improvements.
Each segment includes demographic and psychographic details of group members, suggestions for product improvements, reasons for their interest in the product, and their intended use cases.
The insights from In-depth Interviews can guide feature prioritization, inform marketing strategies, and help refine your product to better meet customer needs. The provided action items give you a clear roadmap for improvements.